About

This curated collection of contemporary lifestyle products showcases traditional terracotta crafts from heritage pottery clusters across India.

Launched in June 2025, the initiative was born out of a vision to bring indigenous pottery crafts into the mainstream. It encourages a return to natural, earthy materials that promote healthy, sustainable, and eco-conscious living, while also supporting artisan livelihoods and preserving a vital part of India’s cultural heritage.

By combining modern design sensibilities with the skilled handcrafting techniques of traditional artisans, this collection co-creates contemporary, functional, and aesthetically appealing products that suit modern lifestyles.

The range features home decor, cookware, serveware, and lifestyle accessories.

Every state or region in Bharat boasts its own unique style of claycraft or pottery, passed down through generations. However, these time-honored traditions are gradually being overshadowed by industrial manufacturing.

This effort bridges the gap between traditional pottery clusters—rich in culture but often lacking access to distant markets—and modern buyers who appreciate handcrafted beauty but have limited access to such products. Through the reach of e-commerce, these exquisite, locally made creations are brought directly to discerning craft lovers.

Today, the collection features masterworks from at least five different craft clusters, with new regions being added and the social impact growing steadily.